The historical Joseon Dynasty of Korea served as the inspiration for the brand Beauty of Joseon, and each of their products has a lovely, classic appearance. The brand, known for its best-selling Dynasty cream, introduced four serums: Calming, Revive, Glow, and Glow Deep.

Each serum has a special formulation to address particular skin problems and skin types while still containing traditional Hanbang (Korean herbal medicine) ingredients. All of the serums are vegan, cruelty-free, and free of alcohol, parabens, sulfates, mineral oil, artificial fragrances and colors, and essential oils